Privacy Policy

Last Updated: July 3, 2026

At Ville & Rue (“we,” “our,” or “us”), we value your privacy and are committed to protecting the personal information you share with us. This Privacy Policy explains what information we collect, how we use it, and the choices you have regarding your information when you visit our website or make a purchase.

Information We Collect

When you visit our website or interact with our business, we may collect information including:

Personal Information

Name
Billing and shipping addresses
Email address
Telephone number
Order history
Gift recipient information (if provided)
Information submitted through contact forms or design consultation requests

Payment Information

Payments made through our website are securely processed by third-party payment providers. Ville & Rue does not store your complete credit card information on our servers.

Automatically Collected Information

When you browse our website, we may automatically collect certain technical information, including:

IP address
Browser type
Device information
Operating system
Pages viewed
Time spent on our website
Referring website
Cookies and similar tracking technologies

How We Use Your Information

We use your information to:

Process and fulfill orders
Provide customer service
Respond to inquiries
Schedule or discuss complimentary design services
Communicate regarding your purchases
Send shipping updates
Improve our website and customer experience
Detect fraud and protect our business
Comply with legal obligations
Send marketing emails if you have chosen to receive them

You may unsubscribe from marketing emails at any time using the unsubscribe link included in those emails.

Cookies and Analytics

Our website uses cookies and similar technologies to improve functionality, remember your preferences, analyze website traffic, and measure advertising effectiveness.

These technologies may include services such as Shopify analytics, Google Analytics, and advertising platforms such as Meta.

You can control cookies through your browser settings, although disabling certain cookies may affect the functionality of our website.

Sharing Information

We do not sell your personal information.

We may share your information only with trusted third parties necessary to operate our business, including:

Shopify (our e-commerce platform)
Payment processors
Shipping carriers
Email marketing providers
Website analytics providers
Fraud prevention services
Professional advisors when necessary
Government agencies when required by law

These providers receive only the information necessary to perform their services.

Data Security

We take reasonable administrative, technical, and physical safeguards to protect your personal information from unauthorized access, disclosure, or misuse. While no system can guarantee absolute security, we continually work to protect the information entrusted to us.

Data Retention

We retain personal information only as long as necessary to fulfill the purposes described in this Privacy Policy, comply with legal obligations, resolve disputes, and enforce our agreements.

Your Choices

You may:

Request access to your personal information.
Request correction of inaccurate information.
Request deletion of personal information where permitted by law.
Opt out of marketing communications.
Disable cookies through your browser settings.

To make any of these requests, please contact us using the information below.

Third-Party Links

Our website may contain links to other websites. We are not responsible for the privacy practices or content of those third-party websites.

Children’s Privacy

Our website is not intended for children under the age of 13, and we do not knowingly collect personal information from children.

Changes to This Privacy Policy

We may update this Privacy Policy periodically to reflect changes in our practices or legal requirements. Any updates will be posted on this page with a revised effective date.

Contact Us

If you have questions regarding this Privacy Policy or how your information is handled, please contact us:

Ville & Rue

Email: hello@villeandrue.com

Phone: (717) 723-9639

Mailing Address: 8 W. King Street, Suite 816, Lancaster, PA 17603